It’s no secret that the holiday shopping season is just a few months away, and Barneys New York is teaming up with Lady Gaga for a new collection.
According to a report, the initiative will be a multifaceted holiday campaign centered around the theme of “Gaga’s Workshop.” In fact, Barneys will even transform the fifth floor of their Madison Avenue store for the “Just Dance” diva.
And CEO Mark Lee explained that Gaga would be putting together limited edition gift items for yule tide consumers to feast their grubby little paws on.
“Holiday is about joy, sharing and inclusiveness, and to me, Gaga really represents all of that. Her platform is so much about positivity, individuality and universality in a very today way.”
“There are a lot of things for fans of all ages, for kids and kids at heart. I think our existing and new customers will find fun things to share and give as gifts in a lighthearted and not so serious way.”
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